Link building is known to be an invaluable part of SEO. It's the top thing search engines look at when determining your website's ranking. You may be developing a new link-building strategy to see where you currently stand. Let's talk about backlink analysis.
Backlink analysis is a comprehensive review of your website's backlinks used to analyze site performance and identify issues that may affect its search engine ranking. In short, they're like the SEO version of going to the doctor for a check-up. Completing this process will allow you to understand the health of your site and what factors are contributing to its ranking. Perhaps you are seeing a sharp drop in rankings on your website or you are not seeing the progress you had hoped for. In that case, it will show you very precisely how your website measures up against your competitors. You can get a solid analysis of what tactics your website's competitors are using and what you can apply to your process. Ultimately you'll find it's an opportunity to identify new growth opportunities that you haven't yet explored. You owe backlink analysis to yourself to do an in-depth search for huge potential backlinking to help your website rank.
You may also want to know how to analyze a backlink. It is discussed below –
Naturally, you'll want to analyze your website and also narrow down the competing sites you want to review. But keep in mind you'll want to choose sites that offer similar products or services and are currently outranking you for your target keywords.
If you can handle a manual backlink audit for backlink analysis, you should probably use a backlink tool that is more efficient and already has the key features you are looking for in the tool. Note that backlink checker tools vary in price and capabilities, but you'll usually find them as a category within an SEO tool.
When starting the backlink analysis you will see a quick overview if you select your auditing tool. Enter your domain name in the search bar according to the method and see the quick results. You might start with a ton of data to get a quick idea of how your site is performing. But focus on these metrics to get the right idea:
Spammy backlinks can negatively impact ranking, and Google can penalise your site for this, leading to a drop in search engine rankings. So, it's crucial to audit your backlink profile and remove any harmful links regularly.
Repeat this step with your competitors to set a benchmark for your website. Depending on the tool you use, you may be able to compare these metrics on the same page without going back and forth depending on the tool you use.
Start by looking at anchor texts, the words used to hyperlink your webpage. This is a sarcastic way to identify spammy backlinks that can break the rankings of your website. If you are not sure if the referral domain is spammy, check if the anchor text is related to your website content. If it matches the junk section of your email and if you see it contains crude language, you probably know it as spam. In the case of backlink analysis, you can reach websites the moment you identify these links.
Even if you dive deep into your domain, comparing your results with your competitors is crucial. Review the referring domains for the website that your competitor is outranking you for If there is a slight overlap between your list and your competitor's, it can give you direction on which domains to target for your website. Investigate to verify if they are growing much faster than you. Remember that it is also helpful to compare your backlink acquisition rate with your competitors. Exploring backlink analysis may seem like a daunting task to you but remember that it is very easy to perform. It is an essential part of your SEO strategy and will require constant maintenance. Done right this will give you valuable insight into both your website and your competitors.
How do you get backlinks for a small business website? Below are some strategies that can help you:
Local directories: You can list your business in Yelp, Bing Places, Google My Business and other directories.
Guest blogging: You can write articles for industry-related websites or local blogs.
Press release: You can distribute press releases to local news sources.
Social media: Sharing content across social platforms can help increase your website's visibility.
Press release: You can distribute press releases to local news sources.