Since the time an era of Brand Promotion on Higher level came into Existence, Fortune companies have spent millions of dollars to reach the masses and to make their brand name a word of every mouth.
This was an era when television had just entered the world when it was a part of the life of every individual when companies used to spend big bucks to get visible through Ads for a few seconds.
Time changed and so does the technology, companies found more mediums to enter the Mass World, things become more rapid and highly competitive, but the era of Television Ad ran on great heights even after the Introduction of Magazine and News Paper Ads, which actually became an option for Companies which were having Budget Constraints.
But with the 21st Century Coming in, technology like internet taking a New Hype and almost eating the market of TV Industry, the methodology of promoting Business changed.
As per a recent study, the Internet Users exceeded the users who watch television, from sitting at a place and surfing to the Net on the Go, the Internet has made life more compatible. With such an extreme level of usage, even Fortune Companies started using Internet marketing to make their presence feel to the Users.
With the emerging new technologies and new methods, Companies have put up an Exceptionally High Budget to enter the complete world of Advertising Industry. Be its internet or Television, one can find the product lines in both the mediums.
From Promoting a Product or New launch of an International Brand in the Local market. From Promoting an upcoming Television Soap to Promoting a Big Budget Movie Release, TV Ads and Web Advertising (Search Engine Marketing) both have become a mode for Companies to capture huge market targets.