When running an online business, there will be several hurdles that you might have to face. One of the most popular methods to help improve the reach of your business is through advertising. Well, the advertisement doesn’t come free, and if you are spending your hard-earned money to reach your target audience, you should note whether they are helping you get the right amount of traffic and audience that you require. Analyzing your business needs and demands is paramount to staying in the lead.
Marketers will help you find your right audience through advertisements based on consumers’ needs. Be it through television, radio and now on the internet, it’s their role that helps customers get hooked on your products and end up buying them. There are SEO experts and PPC experts for the business need to help your products sell. Knowing the need for a particular product is of the utmost importance to help your business prosper.
After finding out the customers’ needs, you will have to offer them quality solutions. For example, if you are a soap manufacturing company, it’s no longer an option to sell only one type of soap to meet consumers’ demands. You will have to improvise and offer multiple variants such as dry skin soap, oil skin soap, face wash, bathing gels, and so on. Offering quality and reliable solutions is a must.
Well, the more budget-friendly your products, the more chance you will be selling them like hotcakes! This does not mean that you have to degrade the quality of the product. Try to keep a competitive cost for your products as people like value for money services. Keeping the price tag similar to your competition is essential. For example- You are thinking to buy a sedan, the BMW will cost you more than a Toyota or a Honda. You won’t expect people to buy a Honda sedan for the price of a BMW, don’t you?
How you respond to your customers will play a crucial role in getting the conversion. Before sales or after-sales, you should take minimum time to get back to your customers to maintain a healthy relationship. Before reaching the deal, you should be ready to help the customers know about the products and services that you can offer, prepare a brochure, or a link to your website or something that the customers would know what you have for them. The best example of this would be; If your looking for a flat in a particular area and reaching out to an agency to help you out. You would be choosing an agency that will help you offer multiple deals and rates for the flat in the shortest duration and not someone that would take like a week to respond.
After-sales service is also as important as you can check with the customer if they have got quality service or product that had been promised. This will help strengthen the bond between the customer and business, and they might return if they want to avail the same service again.
The internet is filled with customer feedback to help future customers decide whether to buy the product or the solution offered. For example, if you plan to purchase any online product, you will also check for customer reviews before making the final call on whether you will be finalizing the deal. If you seek a restaurant, you will look for what people would be recommending and what to avoid. Also, asking your customers to rate and review your products and service is a sure-shot way to stay ahead in the business, albeit you should offer quality service.
Innovation is the key to success. Coming with something creative, new and listening to your audience’s demands will be the key to selling your product or service. The best examples you can see will be in the mobile and automobile industry. Every six months to a year, you will realize that the manufacturer has advanced or new features added to the previous generation. This is done to make the customers note your business and help grow sales.
The best example of this is the iPhone market. Every October, a new iPhone is launched that offers you hardware, designs or software upgrades. Within six months, you will see them provide the same device but with different shades (iPhone Red) not available earlier. What this does is that it keeps the lookout for a new iPhone still fresh in people’s minds, and they get to buy something new in the process. Consistency is the key to keeping your customers always eager to look out for what’s next?
Ensure that your business evaluates its fundamental needs as stated above every quarter. Always try to keep your business at the same level as the latest technology or new requirements that have cropped up and integrate them to stay ahead of the competition.
There are several marketing solutions that you can consider, such as SEO, PPC, SMM, etc., to help your business grow. In this article, we will be focusing on how you can leverage Google Ads to help you reach the maximum audience.
Consider a situation wherein you need a salesperson working 24/7, 365 days a week? Sounds impossible, right? Well, then this is what Google Ads helps you with. Whether you set the Google Ads yourself or take help from an Agency, your target audience is the first thing to note down. Check the market need for the product or idea you want to sell. See how your product will help the customer with value-added solutions. Proper utilization of Google Ads will help you see at least a 5-10X rise in sales within a short period. As Google reaches the maximum audience, a broader spectrum of demographics leads to better returns.
Google Ads offers you multiple options to fit any business model. Proper setting of the amount you send to beat the competition should be considered. For this, keep checking the analytics to help you better understand your audience requirement and act accordingly. Even if you rank better organically, adding a PPC campaign will strengthen your case to keep the top spot in the search results. Constantly upgrading your Adwords campaign as per the latest updates will help you beat the competition.
-Positive Keyword
-Negative Keyword
1. Keywords: They are search terms or phrases used when entering a search. When setting your Google Ads Campaign, you can add around 15-20 keywords to help rank your page. Always try to add keywords that are relevant to your search. Choosing a keyword with higher searches will lead to more money being bid. Hence always bid for keywords having moderate search volume. They can be classified as-.
A- Positive Keyword: When such keywords are typed, Google can trigger your Ads. They will reach a wider audience as they are primarily generalized keywords.
B- Negative Keyword: These allow users to reach out to a targeted audience and not spend their money on unreliable sources. You can set a broad match, board match modifier, phrase match, and exact match.
It would be ideal to go for a mix of positive and negative keywords to get the best results. Some of the best tools to help you with keywords would be SEMrush, KWFinder, Ahrefs Keyword Explorer, Google Keyword Planner.
2. Content: Whatever the ad you seek to publish, make sure that the content quality is of the highest level. Make your content compel your reads to click through and visit your website. Some of the critical focus pointers include-
You can set headlines for your Ad. Each headline can have a maximum count of 30 characters. You must add a keyword to the headline. Whereas for description, use up to 80 characters to convey your message, add deals, discounts, or anything that will lead to the user clicking on your Ad. Grammar and spellings are a top priority here. Hiring writers to help you with compelling headlines and irresistible content with a call to action will be the key to out-clicking your competition.
3. SiteLinks and Ads Extension:
Want to add additional information at no extra cost? Then make sure to use Ads Extension as they are free and help you convey more messages. You can easily add a site link, phone number, address, offer, and application.
4. Landing Page: A landing page is a page the user “lands” on when they click your ad. Ensure they are made as a standalone page, distinct from your homepage, and optimized to convert the lead to your customer.
5. Campaign/group/Ads: While setting up your PPC campaign, you will have to select between the following campaign types- Search Ads, Display Ads, and Video Ads.
6. Quality Score: Google doesn’t purely depend on money for ranking your ads. Having a good quality score is what matters. A quality score will depend on the following factors- Landing page relevance, Ad relevance, and Expected click-through ratio. A good quality score should be 7/10 or 0.7 to help lower your bidding cost.
7.AdRank: This feature shows you the ad placement on the SERP’s page. They are calculated using your bid amount multiplied by the quality score.
8. Audience Selection: Targeting your audience plays a crucial role in the PPC campaign. This will allow targeting the audience of a specific geographic region you want. You can also specify a set radius around a zip code that you want your ads to be targeted using the advanced setting feature. This comes in handy for local stores.
9. Bidding Strategies: Google Ads are based on a bidding system wherein the business can bid on the amount they are willing to spend on an Ad. You can choose between a CPC, CPM, or CPE.
CPC (Cost Per Click) – The amount you pay for each click on your ad.
CPM (Cost Per Mille) – The amount paid for the ad to reach a thousand impressions, that is thousand people.
CPE (Cost Per Engagement) – The amount paid when your ad leads to a conversion.
You can also set the bidding in Automatic or Manual option-
10. Remarketing: Also known as retargeting, is the way to engage with your previous users who had not been converted to clients. This is mainly done using cookies to target ads to the user. Remarketing has become an essential tool in the advertising field.
11. A/B Testing: They are referred to as split testing or bucket testing. Your audience will be divided into two segments. Group 1 will be the control group where no parameter changes. Whereas, Group 2 will have variable parameters like content (headlines, descriptions), email, website, etc., that you want to be tested. This will help you find where you need to improve or which parameter is causing the issue. For instance, You are getting clicks but no conversion? Maybe your product would not be as specified or be irrelevant. A/B testing might be costly, but in the long term will bring you more conversions.
New features are added by Google so that there is always something new for the user to try out that may bring in changes to his conversion, profits, etc. Always keep 10-20% of your budget to add the new features. This might help you beat your competition if you get the tactics spot-on.
Your focus should not end when a customer clicks through your ad. What step he takes next is also crucial to converting them to your customer. As mentioned above, a landing page plays a considerable role to help you with conversions. The page should have the keyword and solution to the question raised by the user. A seamless transmission will be a sure-shot conversion.
Benefits Of Landing Page
-Ask questions of what are the benefits that the lead will gain?
-Will your competition be able to offer the same value?
As stated above, you can easily set up the audience while setting up your PPC campaign. Choose how the product or item you want to sell will impact the audience. For example- Setting the geographic location, demographics, time to display your ads will all play a crucial role to help target your preferred audience. By getting the right setting, you can be assured of-
Some of the top extensions that are available and should be used while setting your campaigns to include-
Any additional information presented to the customer will only help you with the conversions. They will have an impact on your ad rank. Make your ads more authentic which will help improve the Click Through Rate (CTR).
A discovery Ad campaign allows users to reach around three billion customers on their Google feed directly. This helps you get a highly visual and personalized ad experience. As Google Feed is based on the user’s needs and wants, it becomes easier for Google to target such ads to your Google Feed.
You can also play your ads on Youtube Home, Watch Next Feeds, Gmail Promotions, etc. You should ensure that discovery ads have excellent visual appeal and be built so that it offers a seamless experience across multiple devices.
They are ideal for driving your conversions, reaching out to the new audience, and wanting to reconnect with your loyal customers.
Never forget your business fundamentals to help your business stay afloat for an extended period. GoogleAds is a must-have for all those starting a PPC campaign to keep your clients and potential clients interested in your products and service. We have integrated most strategies that you should follow and can be integrated as you move along with your campaign to increase the CTR and conversion to loyal leads. We at GBIM Technologies Pvt Ltd will help customers reach their maximum potential and help their business flourish by using the latest techniques to help you stay ahead of your competition. Get in touch with us on +91 9167725966 or write to us at sales@gbim.com.
So which of these strategies are you going to follow to help your business grow? Do comment down below your favorite techniques that you use for your PPC campaigns to help your business flourish.