90% of users prefer visually appealing search results over the same old blue blink links popping out of search engines. Search engine results that are visually appealing get clicked on more than the straightforward link-based search engine results. How does this magic happen? The answer is Carousel Structured Data. PRO TIP: Adding Carousel to your website data does not promise rich results or featured snippets on Google. Although, it does give a fair chance to try and be a rich result. How does a carousel display look? When you Google search for the best Bollywood movies to watch on Netflix, you are presented with a carousel of movies from Netflix’s website (host carousel). You will see the results in the form of a horizontal list where the movie title will be below the Movie poster. Since the data gives visual appeal importance, the image will be bigger than the movie title below it. The same layout is used while using this markup for other content types. PRO TIP: In 2019, Google introduced a new process of the data structure for movie carousels. Where, apart from providing the movie image and title you have to provide details like the average movie review score, the date of release, a movie review and the name of the director! Where can carousel data be used? You can use the Carousel markup for the data structure of your website for structuring the data of contents like: How is carousel data implemented? For implementing the carousel markup on your website, it is important to decide which website page will carry the markup. What Are The Various Properties Required For Carousel Data Structure? The following items are required for structuring data with the carousel data structure: What are the guidelines to follow? Apart from the general structured data guidelines the following have to be abided by: How is the Carousel- structured Data validated? The coded data is validated using the Rich Results Test. The data of the Summary Page needs to validate on your own in the following ways PRO TIP: Currently, List Format includes more items like books, toys, cars that can use the carousel markup for the data structure. How can troubleshooting problems be solved? For problems related to troubleshooting, Google Search Console is your best friend and will help you with all your concerns. Apart from this, the general troubleshooting guidelines have been mentioned in part 1 of the All about Structured data post. Using a carousel for structuring your data does not only make it unique but also makes users visit your website again and again. If you are confused about which schema or structured data type to use for structuring your websites or web pages then, You can always refer to the previous posts of the ALL ABOUT STRUCTURED DATA series and also the future posts to come. Part E of this series will look at structuring COURSE data with the Carousel Markup.
Carousel structured data is a type of schema used for making data presented as search engine results visually attractive. Carousel schema uses the JSON-LD format and showcases search results in a horizontal list-like form. When a website uses the carousel data structure, Google displays it as multiple cards from the website. This website is also known as the Host Carousel. The carousel schema is used mostly for structuring AMPs, recently however the carousel structure is used as a data structure tool for large screen devices. The carousel display can be in the form of image displays or video displays.
You first have to define ItemList and ListItem.