When was the last time you opened Instagram only to find content that did not fit your interests? Even before the AI revolution, Meta (formerly Facebook) used user activity to fetch content that was relatable to us. Meta AI is doing the same thing but on a much more accurate level. The platform enhances user experience using AI technologies and provides added benefits like generative responses, images, and content suggestions.
Meta AI is not just a fancy feature on Instagram but a practical tool for business growth. Dive into its details and discover how to use it to create content that resonates with your audience and boosts your business.
Meta has embraced the growing trend of AI and launched its version on its popular platforms: Facebook, Messenger, Instagram, and WhatsApp. Meta AI is revolutionizing how we use Instagram by harnessing a combination of advanced algorithms, machine learning, and artificial intelligence. Similar technology was already available to us in the form of ChatGPT and Gemini AI (formerly Bard AI). However, the large language model (LLM) used here, Llama 3, can generate responses with better human evaluation.
It collects valuable user data, such as comments, follows and saves, and analyzes it to find patterns according to the suggested content. Natural Language Processing, or NLP, comes into play here, helping Meta AI analyze captions and content within the post. After multiple analyses, the dynamic AI conducts careful testing and finally suggests what should come next when you scroll up.
Meta AI is now available for users in India, Canada, Singapore, New Zealand, the United States and over a dozen other countries. After the recent launch, all users can use it by following the steps mentioned below:
Update Instagram to its latest version from the Play Store/ App Store.
Go to the search section 🔍 and you can use Meta AI search.
Return to the AI chat from your Messages section.
Meta AI search appears as a blue right on your search bar, indicating you are eligible to access it. You can ask anything by typing or voice search to make a request verbally. The chatbot can generate images within seconds of your request and share them on Instagram and other social media platforms.
Meta AI's advanced artificial intelligence is dedicated to improving Instagram's functionality as a platform and optimizing content delivery, moderation and advertising. Among the many possible uses of the technology, we have sorted some of the most popular ones:
Ask Meta AI for Content: Like other AI platforms, Meta uses Llama 3 to generate content with a more humane touch than competitors.
Gather Information: You can use Meta AI about complex topics and receive answers in simpler terms.
Generate AI Images: Create images from text-based prompts and use them for personal or advertising purposes.
Animate Images to GIFs: Take existing images and animate them into GIFs within seconds.
Ask for Suggestions in Chats: Include suggestions into group chats or conversations by tagging ‘@Meta’.
It is evident now that the new AI chatbot can do more than suggest appropriate content on your feed. However, Meta AI is not all sunshine and rainbows, as it has several limitations. The most concerning issue is users' privacy, as the platform collects every possible data to improve performance. Other problems include copyrighted content, accurate information, ethical dilemmas, and algorithm bias.
The AI chatbot built by Meta App is the latest development in the industry and holds the potential to overtake existing giants like ChatGPT. The assistant works on the Llama 3 model and is trained to understand instructions, carry out tasks, visualize ideas, and provide solutions for any query while chatting in a humane language.
Meta AI is utilizing the trend of chatbots and generating content to the hilt, but is it future-proof? We cannot speak for what is yet to come, but Meta serves roughly 3.24 billion users on at least one of their platforms every single day. On the contrary, Gemini and ChatGPT are not as accessible as Meta AI today. Due to this user impact advantage, Meta AI could be rooted for the long haul.
You can even use AI's advantages to increase your visibility on social media platforms. The recent release of Meta AI WhatsApp has already made chatbots accessible. An additional app or website is no longer required for the same results. You can generate content with AI and use the same platform to deliver it to your desired audience.
Leveraging these AI-driven capabilities can help you achieve greater engagement, better market positioning, and a higher return on investment. Connect with social media experts near you and take your brand to new horizon