Today, the Internet is all about graphics and images. If you spend even one hour of your time on the Internet browsing web pages, just think out of the total time, how much time you ideally spend in reading? No answer! Well, it is a natural human instinct that grabs your attention to read the images first before you even read the content. Welcome to the magical world of Image SEO, the amount of keywords that you type in searching also searches the relevant images. Hence, marketers are now looking for methods and ways through which they can grab the audience’s attention through images. Image optimization is today the most touted methods that will enhance the visibility of your website on the search engines. Understanding Image Optimization – The quality of the webpage determines the readability of the webpage and thus helps in increasing reputation of the webpage on the search engines. Good content sells in the market well and so does the webpage with good image optimization. Image optimization is basically the method by which you can reduce the size of the image without affecting the quality of the image. The small size of the image helps to load the image faster on the web page. Why Image Optimization is Important? Image optimization helps to reduce the bounce rate of visitors on the website. The faster loading time for images will help retain the users on the website. The website and Image Optimization is highly important for google search engine ranking and improves the keyword prominence. The viewership of your webpage determines the brand image of your website in the market. As per the recent research, there are over 1.94 billion websites as of January 2019. There is indeed a lot of competition on the web to reach targeted audiences. Good images and good content on the website helps to get high traffic on the webpage. Vision is one of the most powerful senses of all the senses that humans have, it absorbs the data much faster than the written content. Hence, images are very critical elements when it comes to the optimization of your website on the web. The following facts determine, how visual content affects brain faster than the textual content: In our fast paced lives, we have invented things for our conveniences that help us do our work quickly. We use smartphones just like mini computers, which can carry out all the tasks. People are using mobile apps so conveniently and hence it is very prominent that foot traffic on mobile apps is growing at a faster pace than desktop users. With shorter attention span of just 8 seconds today, mobile apps with more graphical images have taken place at the forefront. Hence it is highly important to optimize the images for mobile-friendly websites too, that will help users have a greater browsing experience. How to improve your ranking by Image Optimization for SEO? On-page optimization, Off-page optimization and Image Optimization are the 3 driving forces that helps you get on to the top of the search engines. In a layman’s term, you have to make your product beautiful and appealing for grabbing the attention from people to buy it. Similarly, you have to make your website appealing and make it Search engine friendly. Search engines love the original content and thus gives you a higher ranking. On-page optimization is the key to getting all the love from search engines and having visual content helps to attain the top position on search engines. The important points to consider for Image optimization is the relevance of the image to the topic, the title tag, alt tag, image name, image size, file name and the linking of the image. Let us check each of these factors in brief that will help optimize your images on the searches made on search engines. Integrating Social media for Image SEO Social Media is one of the biggest platforms to reach out to your audiences. It helps companies with a good social media strategy to acquire more customers and increase their market visibility. The best way you can utilize your SEO friendly images in social media is by putting social media sharing buttons on the website. Apart from the above-stated image SEO tips, one can always refer Google’s webmaster guidelines that help you with varied tips and steps to optimize the website with keywords and image optimization.