You might be trying to understand why organic traffic is declining as Google releases significant upgrades. Google Search Console is an excellent resource to start with. A surprisingly helpful guide on the subject, written by Google, offers some excellent high-level approaches to this diagnosis.
The guide delves into several of the most apparent Search Console reports to identify traffic drops. To help you diagnose traffic problems, here's a look at a few additional Search Console reports:
Before discussing reports, let's examine the Google Search Console (GSC). This free Google tool allows you to monitor your website's performance in search engine, identify any technical problems, raise its search engine rankings, and maintain its online presence. The tool is essential to your SEO strategy. It's a great blessing that Google Search Console is free of charge for everything from tracking data related to search performance and user experience to finding security vulnerabilities. Startups or marketers just learning about optimization and can use Google Search Console as an all-in-one SEO tool.
Here's a look at Google Search Console reports:
From mobile to desktop, device segmentation rankings and the location where your listing appears might significantly change.
Due to the actual results and the screen size of mobile devices, Google has become increasingly aggressive with search features and ads (even for branded searches) on mobile devices in recent years. This could mean that changes such as increased advertising, new SERP features, and minor ranking fluctuations could result in significant declines in traffic.
It is also possible to figure out whether particular search features are costing you clicks and impressions by using the Search Appearance Report. Remember that not all traffic dips result from human error or a routine algorithm update.
The structure of the SERPs may be hurting your ranking, or specific SERP elements may need to be more consistently displayed in your listings. Third-party solutions can also be used to track prominent snippets across your major keywords.
The underutilization of the Crawl statistics report may be attributed to its rather obscure location within the Search Console interface (under Settings):
However, you can delve into a few sections after finding the report.
To be more precise, you can consider:
Redirected URLs.
Errors
URLs crawled through a subdomain (if that's a domain-level property).
Crawling specific URLs.
Along with trend data, the report helps you identify specific issues, such as a large drop in URLs crawled that may point to a technical issue with your site, a batch of broken links or redirects, or an increase in crawl budget going to a particular subdomain or set of pages.
If you need more time to look for reports and make changes accordingly, it is better to hand the job to the best SEO agency in Delhi or in the cities like Mumbai or
Monitor Google Search Console when there is a traffic drop or whenever you make significant changes to your website if you choose to use it. Read the reports carefully and develop a strategy according to them.