Digital Marketing no longer focuses only on persuading online users to buy a company’s products/serve. It dives deeper, concentrates on marketing a company’s image, and brand value too. Digital marketers today focus on creating a brand out of business and then selling it on digital platforms.
Digital marketing today is data-driven and backed by artificial intelligence and machine learning techniques making it futuristic and continuously evolving. The pandemic has given digital marketing strategies a push to grow further and develop.
Digital Marketing has evolved, with virtual platforms that are replacing in-person experiences and campaign redesigns aligning with our current reality.
So let us look at the top 5 digital marketers trends you can’t ignore in 2021, which will help marketers understand the digital marketing strategies to invest in building more solid digital marketing campaigns.
1. Video Marketing
An effective digital marketing strategy for attracting the attention of younger customers, video marketing will be the number one digital marketing trend for the next 5-10 years. Today’s audience has short attention spans and prefers watching video ads over other ad forms. 70 % of consumers acknowledge sharing a brand’s video, and 52% of consumers believe that watching product videos makes them extremely confident about their purchase decisions. 72% of businesses have seen higher conversion rates owing to video marketing. The statistics have forced digital marketing agencies to include video marketing in their digital marketing campaigns. Video marketing allows you the freedom to reformat your content, make it visually appealing and exciting. Video marketing is not limited only to YouTube. Live videos and stories on Instagram and other social media marketing platforms are among the many ways to use video marketing.
2. Influencer Marketing x AI
Influencer marketing attracts online audiences; they believe it more authentic and original. Influencer marketing is expected to be influenced by AI this year. As AI makes finding the right influencers needed for promotion faster.AI is helping recognize authentic influencers, determine their influence level, and eliminate fake engagements spambots. Influencer Marketing and Artificial Intelligence collaboration also focus on defining an influencer’s performance with Natural Processing Language(NPL) and recognizing images via ANN (Artificial Neural Networks).
3. Content Marketing Dominating SEO
Content continues to reign as king, dominating SEO even in 2021. Google’s John Muller states that ““rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”
88% of b2b content marketers agree that creating authentic content makes their audiences view their organizations as credible and trustworthy. Content marketing brings in 6x higher conversion rates than other methods, costing 62% less than outbound marketing and generating 3x leads. The statistics are enough to prove their SEO dominating nature.
4. Personalized Marketing
Customer experience is going to reach new heights via personalized marketing. Do you want to be the best brand/business in 2021? In that case, you must personalize your marketing through personalized emails, texts, content, products, etc.
90% of consumers claim to find personalized shopping more appealing, and 63 % find general advertising annoying. OTT Platforms like Netflix and Amazon has taken customized marketing to a whole new level with their recommended movie titles options for subscribers. Personalized marketing allows you to target a particular demographic and control potential clients.
5. Social Commerce
Brands continue to combine e-commerce and social media platforms for expanding their audience reach, engagement levels and sales, giving birth to a new commerce type-social commerce. Social commerce will reduce customers’ risk of abandoning their purchases due to switching apps or signing into an unknown store. Visual platforms like Instagram are ideal for optimizing social commerce strategies, appealing to consumers to buy products via the ads they see in their feeds.
Digital marketer believes that social commerce will make it easier for businesses to quickly reach their repetitive customers, thereby shortening the sales funnel and giving customers direct access to products/services.